Avalon Visions

Wonderful journey!

Who We Are

Avalon Visions was established July 2,1993. We are very blessed to be celebrating our 23 year anniversary in Capitola Village, located by the beautiful Monterey Bay of California. 
In July 2005, Avalon Visions was sold. For about a year and a half, the store went through a transitional phase. In May of 2007, the shop was sold again to Thomas and Gwen Zia. With wonderful insight graciously offered from the creator of Avalon Visions, Cheryl Ban, the shop is as vibrant as ever.

Being close to the ocean is a very spiritual experience. The water element that the Pacific Ocean provides enhances sensitivity, and encourages peacefulness, relaxation and a deep connection to nature. Avalon Visions continues its dedication to bringing forth ancient arts that once flourished and receded into the mists, or out of our consciousness. Avalon Visions is a place where new visions are dreamed and reality is bordered only by the limits of imagination. Avalon Visions is the place where the veils are thin between the worlds, and where the mysteries are studied, explored and experienced.

Avalon Visions is an experience of the magical

  • Wander amongst the handpicked selection of books
  • Listen to music from Celtic to chants
  • Card racks full of artist images to choose from
  • Feast on our Exquisite Jewelry Collection, cases full of symbolic jewelry, jewelry with beautiful stones and some pieces just for fun.
  • Featuring local artists


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Avalon Visions

208 Monterey Avenue
Capitola, CA 95010
United States
Phone Number:
(831) 464-7245
Mon-Sun 11 am - 7 pm
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